Brand Licensing

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Elevate Your Brand with the Leader in Consumer Trust.

License Consumer Reports marks, reprints, and more

90% of consumers will spend more on brands they trust

Salsify's 2021 Consumer Research Survey

The Power of Licensing from Consumer Reports

Licensing allows brands and manufacturers to leverage the credibility of experts in their efforts to educate customers and market their products. With licensing opportunities from Consumer Reports, a product can truly stand apart from others in the marketplace.


of consumers agree that CR is the most trusted product review source

Statista, "Consumer Trust in Reviews in the United States" Feb - Mar, 2021

Consumer Reports (CR) is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace. Through rigorous product testing, unbiased editorial writing, and tireless consumer advocacy, CR empowers consumers to make informed buying decisions.

  • 6M+

    Consumer Reports members

  • 63

    Testing labs & state-of-the-art auto test track

  • 130+

    Product testing experts on staff

Licensing Options from Consumer Reports

Leverage your product's high ratings, excellent reviews, and expert recommendations by Consumer Reports across a variety of flexible options. Explore our licensing opportunities and connect with us to build a package that elevates your brand.

Branded Marks


CR Recommended, Top Pick & More

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Ratings & Reviews


Articles, Charts & More

*Permission licensing available

Branded Marks

CR Recommended® Mark

For products that are tested, reviewed, and meet Consumer Reports' high standards of evaluation, the CR Recommended® Mark is a significant distinction of product confidence that resonates with customers and aids them in their buying journey.

CR Recommended is more than a badge — it is a dynamic experience that delivers expert CR reviews and content to consumers. By interacting with CR Recommended on-site, online, or on-screen, consumers can explore product characteristics from an unbiased, trusted source — enhancing overall product credibility.

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CR Recommended® Top Pick for Autos

Each year, Consumer Reports highlights model year recommendations for automobiles based on four key criteria: performance, safety, predicted reliability and owner satisfaction.

CR Recommended® Top Pick represents the highest distinction within the auto category, with only 10 Top Picks selected annually across distinct categories and vehicle classes. Top Pick vehicles are eligible for exclusive licensing opportunities for use in consumer marketing efforts.

photo-of-car cr-recommendation-banner

85% of buyers found the CR Recommended mark helpful in purchasing a specific product

CR Recommended Experience Survey


Ratings & Reviews

Consumer Reports ratings and reviews are based on rigorous testing criteria, providing consumers with unbiased buying guidance. Brands can leverage CR's ratings and reviews content to showcase a product's standing among its competition detailing key features and benefits consumers care about most.


Articles, Guides & More

CR publishes editorial content on a daily and monthly basis for and the printed Consumer Reports magazine. This content, in addition to member-exclusive product evaluations, comparison charts, and model reviews, is available for licensing to promote your products.

  • articles


    Editorial stories describing products, use cases and testing experiences

  • smart-shopping

    Ratings Charts

    Powerful visual showing how your product stacks up against the competition

  • videos


    Product tips, reviews, and testing insights directly from CR's experts

Licensing CR Across the Consumer Journey

From broad awareness efforts to tailored experiences for prospective customers, CR licensing options reinforce product credibility during consumer consideration and purchase opportunities.


Advertising Channels

CR dynamic marks and licensed content elevate your paid marketing efforts across channels and campaigns.

  • Digital, Video, Social, Print
  • Linear TV / OTT / Streamers

Manufacturer Owned Channels

CR licensing offers unbiased product validation within branded touchpoints online or in real-world environments.

  • In-Store & Digital Retail
  • Email, Social Channels, Websites
  • Trade Shows & Brand Experiences

Bundled Licensing Opportunities

Planning around a major product moment or marketing opportunity? Our team is available to plan a multichannel strategy leveraging CR licensing that aligns with your brand's goals.

What Consumers Are Saying

  • I think it's helpful and validating to see that the claim is backed by Consumer Reports

  • Having a trusted name like Consumer Reports 'certify' a high-dollar product makes me inclined to purchase.

  • Consumer Reports adds credence to the brand's assertion

  • ˝

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